veterans find their niche
Galleon Software builds e-mail marketing tool
for Macintosh developers
March 24, 1997. If you had dropped by the old offices of SoftArc
Inc. in 1991, you would have found Colin Biggin and Scott Appleton
working hard to bring a new Macintosh e-mail system to market. In
those days, everybody pitched in, building SoftArc into a multi-million-dollar
company in five short, busy years. I enjoyed those early days
best of all, says Colin, and after five years, I felt
it was time to move on.
and Scott left last March to form Galleon Software, committed to
building small, useful communications tools that were just not being
built by larger companies. We want to give people exactly
what they need, says Scott. We want to make it affordable.
And we want to make it easy to use.
first project began at the suggestion of a small Macintosh developer
who needed an application that would let them create an e-mail form
letter describing their latest upgrade, customize it automatically
for everyone on their customer list, and send it directly to them
over the Internet.
results were astounding, and by November Galleon Software had brought
yet another SoftArc employee on board to help them bring eMerge
1.0 to market. Roy Schulze was their manager of documentation
and graphic design, says Colin. So we knew he had all
the skills we needed to turn eMerge into a successful product.
the first demo version of eMerge quickly attracted attention on
the World Wide Web. It had not been online for 24 hours before it
was named the Internets Cool Tool of the Day. People were phoning them with orders
before they had even published their phone number on their web page.
are getting pretty exciting around here, says Colin. It
looks like a lot of people have been waiting for eMerge.
Software is a Canadian developer of desktop communications software
for small, specialized markets. eMerge is a trademark of Galleon
Software. All other products mentioned in this release are the service
marks, trademarks, or registered trademarks of their respective