August 5, 1997. With the controversy surrounding unsolicited email,
its no wonder that most business people who use the Internet
are frightened of being branded as spammers. This concerns the folks
at Galleon Software, the developers of eMerge, the first professional
bulk e-mail application for the Macintosh.
been online too long to pay much attention to the anti-spam rhetoric,
says their president, Colin Biggin. But we are worried how
it is affecting our market.
was developed for a small software company who needed a product
that could create and deliver a large number of personal e-mail
messages to their customers. They needed each message to include
the customers serial number and their postal address.
we were first approached to develop eMerge, says Biggin, there
wasnt a Macintosh application that could do this, and most
of the similar Windows applications appeared to be aimed exclusively
at the junk mail market. They boasted about the number of raw e-mail
addresses you could copy from Internet newsgroups, and they certainly
didnt allow you to customize your message for each person
on your mailing list.
that point forward, Galleon Softwares goal was to introduce
the sophistication and a legitimacy that was missing from the general
bulk e-mail market, to give people a tool that would help them do
serious business on the Internet.
released eMerge 1.0 earlier this year and have spent the last four
months talking to their customers. The majority of these people,
says Biggin, are using eMerge to communicate with their customers,
their contacts, their students, their friends. They are certainly
not spammers. They were already sending out a lot of e-mail, and
eMerge is making that job easier.
release of eMerge 1.1 also solves a number of problems that these
early adopters were having. Youll find a few new features
that help with the management of mailing lists, but mostly youll
notice the improved speed.
mailing engine can now open as many as two dozen simultaneous connections
to the Internet says Scott Appleton, Galleons Internet
protocol specialist, You dont have to depend on another
piece of software to deliver your messages. eMerge also guarantees
delivery by connecting directly to each recipients mail server;
I dont know of another bulk mailer that does that.