NEW YORK. July 16, 1999. eMerge. The Dragon. Together these two
Macintosh applications may sound like a forgotten Bruce Lee classic,
but in fact theyve teamed up to fight quite a different battle,
the struggle for customer loyalty on the World Wide Web.
Dragon 5.0, from Waves in Motion, is the latest version of their
FileMaker Pro solution that lets anyone create, publish, and tabulate
simple or sophisticated online surveys. In addition to being great
Web-traffic generators, online surveys can provide any business
with a simple barometer of their customers concerns and opinions,
and the information they need to make their important decisions.
1.6 is the new version of the e-mail application from Galleon Software
that lets you create an e-mail form letter, customize it automatically
for everyone on your mailing list, and send it directly to their
Internet mail servers. Product announcements. Passwords. Invoices.
eMerge sends its messages directly to each customer, one at a time,
personally and privately.
Dragon lets you publish your survey on the Web or restrict it to
people with the appropriate user IDs and passwords, and eMerge is
just the thing to distribute these codes and invite these selected
customers to participate. Or announce your survey with an eMerge
press release and follow up personally with the people who respond.
Software and Waves in Motion are at Macworld Expo next week, demonstrating
the power of this new desktop marketing bundle to pull in the customers
and to keep the ones you already have. Pay them a visit at Booth
378 and check out their other e-commerce tools including the new
oAzium plug-in which builds fast, online credit card authorization
into your existing FileMaker Pro transaction systems.
may even find your fortune, cookie.
Software is a developer of desktop communications applications including
eMerge, Data Dredger, and MacTicker. Waves in Motion is the developer
of several FileMaker Pro solutions, including DocuScript, the Analyzer,
and the oAzium family of plug-ins.
and Data Dredger are trademarks of Galleon Software. The Dragon,
DocuScript, oAzium, the Analyzer, and Desktop Marketing are trademarks
of Waves in Motion. FileMaker is a trademark of FileMaker Inc.